Aviva directory is probably one of the strongest directories ever present in the directory market. It offers fast reviews, with affordable pricings, and a great backlink. It still has many inner pr pages and over 12,000 indexed pages by google.
But unfortunatelly, after its recent drop in google for the keywords, it gets attacked more and more.
Annie, a dmoz editor who worked for Jeff (owned of aviva directory) was recently fired for copying content from other related sites. Wanting to revenge, she and her husband announced that Jeff has actually “scammed” them by not replying to PM’s. After Jeff fired her, Aviva Directory has strangely dissappeared from dmoz. That’s an “unexpected ” coincidence! Anyway, Jeff has provided enough proof that she actually did copy the content from other directories.
But most didn’t understand (but saw that its copied descriptions, so thought that it was Jeff who was copying the content from the directory annie was copying it from). On digitalpoint someone “wisely” told that Jeff is actually a QBC (quick buck crew members, scammers which are online to earn a fast buck then dissappear). Here’s the thread about it. Even the title of the thread sounds funny. I mean, one of the most powerful directories, with such a big financial back-end support, a QBC?!
Aviva has recently updated their guidelines. And in those guidelines, not all sites present in the directory fit them. So, Jeff kindly refunded the owners, and told that they don’t meet their new guidelines. That sounds almost stupid! How can someone refund a review fee, because that’s what Jeff actually. It’s same like giving 40$ (or what it costs to be listed in aviva) for free. That’s what I called an honorable and fair man!
There is only one thing that bothers me more among all bad told of Aviva. The only that is true. The fact that it doesn’t appear on the pages when writing “aviva directory” or “aviva web directory”. But that doesn’t mean at all that aviva is de-indexed from google, like most of the webmasters claim. It means that rankings fell for the certain keywords. It happened before, even to me, but it got back re established, and even better (read my previous post about it). So don’t worry, the directory market isn’t hit. It’s just an algorithm glitch IMO. Because there is no perfect algorithm. Besides, google last crawled aviva on september 6th (I personally checked it), so most likely that in the next crawl aviva will get back its rankings.
So don’t believe all these rumors about Aviva, Jeff or generally web directories.
The web directory market is still alive, and will be, and Aviva is still one of the best, and will be.
——
70-649 and 70-620 are basic qualifications required for 642-901, but cannot be written by a SY0-101 professional unless he has done N10-003.





