Pay per click (PPC) is an internet advertising model in which the advertiser (you) pay only when their (your) ad is clicked. PPC advertising is the easiest (but not the cheapest!) way to deliver targetted traffic, because your advertisment is only displayed on a page with content relevant to what you’re looking for. Usually, your ad is displayed if a keyword query matches your keyword list or when the user’s demographic characteristics (age, gender etc.) match to what you’re looking for.

You are paying a certain amount for every single click delivered.

Personally, I’m using the following PPC engines:

1. Google AdWords. AdWords is the most commonly used PPC platform by ppc advertisers, because of the volume and the quality of traffic and multiple targetting options. Contrary to popular belief, advertising on AdWords is NOT easy. If you aren’t making money already, AdWords is not for you. I’ll come up with more details within the next posts.

2. Yahoo Search Marketing I’ve spent nearly $2000 in advertising with Yahoo then dropped it. Their interface is pretty buggy and the content network never converts. The quality of search traffic is good, sometimes better than Google’s, but the bids are accordingly high as well. Yahoo! SEM is easier than Google AdWords, but it’s not really recommended for newbies.

3. Facebook My most important source of traffic, my best converter, my highest earner.  The traffic is expensive, but it’s all about your ads. The biggest problem with Facebook is getting your ads approved, because Facebook employes really hate their jobs and they’re randomly disapproving ads. With Facebook, you can target your ads by country, age, gender, relationship status, education, keywords etc. Wait for my next posts, I’ll give you my bidding strategies and even a sample campaign that I’ve done in the past and brought a profit.

4. 7Search Cheap traffic, cheap users. Doesn’t really convert. Give it a try, but don’t put much hopes in it.

That’s about it. Yes, I know there are many other PPC engines and yes, I know I missed Microsoft AdCenter, but I never used so I can’t give you my opinion on it. Stay tuned for the next posts.

Ad writing is one of the biggest issue among online advertisers

As you know, I like writing short posts so here’s what, in my opinion, would be, generally, the perfect Ad for PPC campaigns.

Headline -> Get Attention

Line 1 -> Generate Interest (What do you offer?)

Line 2 -> Decision (Why click?)

Display URL ->Take Action

In the next post, I am going to discuss ad writing for search engine advertisments.

PPC is the easiest and fastest way to get traffic and profit from affiliate marketing. Why aren’t you doing it? There is one reason that sums everything up: because you still have excuses.

• Money - There are tons of coupon codes all over the internet. I used Yahoo coupons like 20 time and nobody told me a thing about it!
• Time - Don’t watch your favourite TV show tonight but go ahead and make a campaign on AdWords.
• Knowledge - Read these blogs, join PPC-Coach, WickedFire. Problem solved.
• Fear - Google isn’t going to kill you for making a campaign with a bad CTR. Didn’t work? Try again!
• Laziness. PPC afiliate marketing requires alot of work. All those who are trying to sell you an ebook which will show you how to make 123120924094$ working one hour per day are a lie. If you’re lazy and you won’t work to make money from affiliate marketing, save your PPC funds for something else.