Google Employee shares SEO Tips

That’s right! Matt Cutts, a google employee, shared 5 google positioning tips tips. USA Today asked him questions on SEO and from his answers we understood the following beneficial SEO factors at Google.

  1. Spotlight your search term on the page. If you want to be found for your keyword, make sure that term is on the page you want to rank. The term should be at the top as well as peppered throughout your copy.
  2. Fill in your “tags.” The two most important tags are Title and Description b/c that’s what is displayed on the search results.
  3. Get other sites to “link” back to you. This is one of the most important of the 100 factors Google considers when ranking sites
  4. Create a blog and post often
  5. Register for free tools. Cutts recommends using the tools at google.com/webmaster, as well as creating a text-based sitemap and adding your business to Google’s Local Business center

Of course, these are commonly known SEO factors, however it’s nice to hear a confirmation!

SEO Checklist - Off page ranking factors

A short while ago I posted some on page ranking factors, mainly pointing at google’s ranking factors. As promised, this SEO checklist is related to off page factors such as linking etc.

Positive linking factors:
- Inbound text link the anchor you need to rank
- Inbound text links from good pagerank sites
- Listed in authority directories (DMOZ, Yahoo! etc.)
- Good neighbours (trusted sites such as Google, it never hurts to link back to them)
- Remember quality > quantity; If you’d have to choose between a link from MySpace’s homepage or 10,000 other backlinks, choose MySpace.

Bad linking factors:
- Too many external links
- Bad neighbours

Domain:
- General trust of a domain (Important!)
- Age
- Traffic of a domain. Many say that its not important, however in the Google Patent it is clearly mentioned that increasing traffic - good site.
- Keyword in domain name

This is all that comes to my mind at this moment! I will update this SEO Checklist as soon as I get more ideas.