Most general directories, are a waste of a time. The concurence is so big, that if you want to have a really authority site on the market, you need have a massive financial back-end and a great knowledge about what customers really want. And certainly, most of us don’t have anything mentioned above.

So, why bother to fight with the ones who are immortal? This is non-sense. By immortal I mean the authority sites. Aviva has a good list compiling most of the immortals. Check it. Let’s face it. You will not be better then Alive, Aviva, Forplex, Botw, Yahoo!, Map100 and other directories listed on Aviva’s blog.

The point is, start a niche directory. That’s what the market needs, niche directories. We don’t need more general QBC’s.

Yes, you might be thinking that the target audience for your niche directory will be much smaller then for your general one. Wrong. If you spend same amount of time/money on a niche directory, you will have same and even better result. Here’s a live example, I am getting over 600 visits/day on GamingType.com. It’s a gaming directory, and I didn’t spend that much on it. I would have spent much more on a general directory, and would have gotten a few paid submissions per month and 200 visits daily if the day will be sun will shine bright.

It would be also a good idea to start a directory on a very specific topic. I once had the idea to start a directory of paint-related sites, but the project was abandoned and instead of that I created a myspace directory. Because, there are barely and myspace directories. But there are very many myspace sites, so I expect some nice revenue there.

Hope this post encourages you not to create any general directories anymore, but start a directory of the niche you lvoe the most!

Regards,
Radu