That’s right! Matt Cutts, a google employee, shared 5 google positioning tips tips. USA Today asked him questions on SEO and from his answers we understood the following beneficial SEO factors at Google.

  1. Spotlight your search term on the page. If you want to be found for your keyword, make sure that term is on the page you want to rank. The term should be at the top as well as peppered throughout your copy.
  2. Fill in your “tags.” The two most important tags are Title and Description b/c that’s what is displayed on the search results.
  3. Get other sites to “link” back to you. This is one of the most important of the 100 factors Google considers when ranking sites
  4. Create a blog and post often
  5. Register for free tools. Cutts recommends using the tools at google.com/webmaster, as well as creating a text-based sitemap and adding your business to Google’s Local Business center

Of course, these are commonly known SEO factors, however it’s nice to hear a confirmation!