SEO Checklist - Off page ranking factors

A short while ago I posted some on page ranking factors, mainly pointing at google’s ranking factors. As promised, this SEO checklist is related to off page factors such as linking etc.

Positive linking factors:
- Inbound text link the anchor you need to rank
- Inbound text links from good pagerank sites
- Listed in authority directories (DMOZ, Yahoo! etc.)
- Good neighbours (trusted sites such as Google, it never hurts to link back to them)
- Remember quality > quantity; If you’d have to choose between a link from MySpace’s homepage or 10,000 other backlinks, choose MySpace.

Bad linking factors:
- Too many external links
- Bad neighbours

Domain:
- General trust of a domain (Important!)
- Age
- Traffic of a domain. Many say that its not important, however in the Google Patent it is clearly mentioned that increasing traffic - good site.
- Keyword in domain name

This is all that comes to my mind at this moment! I will update this SEO Checklist as soon as I get more ideas.

AdEngage Review

AdEngage was founded in May 2004. AdEngage serves as the link between publishers who want to sell ad space on their websites and advertisers who want to purchase ads on these websites.

I tried to give them a try. In this AdEngage review, I am going to review it by my traditional reviewing template.

Payments

AdEngage accepts both credit card and PayPal. The fact that they accept PayPal made me want to join them.

Quality of service

Well there is nothing to talk about it here, it’s all automated. You buy the ad (flat rate or per click) and after publisher reviews it the link goes live.

Support

The support is top notch. I had a problem with an ad yesterday. I didn’t see the ad displayed so I emailed them using their contact form. I have received back a screen-shot with my ad showing, circled so I see and the support agent even told me that they will issue me a full refund if I’m not happy with the ad (even though half of the period my ad should be displayed passed).

Overall, I recommend using AdEngage. I have had NO problem with them.