Seth Godin’s “Permission Marketing” Review

I would like to apologize for my absence this month. I’ve learned alot of theory in the past month, specifically about marketing & PPC. I would like to talk about the latest marketing book I’ve been reading for the past 2 weeks, Permission Marketing by Seth Godin.

The idea behind “Permission Marketing” is simple. Instead of marketing your product to thousands of strangers, you market your product to tens of friends. These friends that you market to, were once strangers that raised their hand to become your customer and eventually your friend.

What I love about the book is the examples given. Seth Godin gives real-time examples of companies that we all know. The way the used permission marketing to market their products and the way they didn’t

I would recommend every marketer that reads this post to read the book too. For me, “Permission Marketing” is a revolution between today’s marketing methods.

P.S: I couldn’t find the book in any local book stores so I had to order it on Amazon. You can too, click here to order it from Amazon.