Picking Offers That Convert

Picking the offer to promote is an essential part of affiliate marketing. Some offers convert and some don’t.

Remember Seth Godin’s “purple cow”? Well, in affiliate marketing, it doesn’t always work this way. You CAN make money by doing what everyone else is doing. You CAN start running what everyone else is already running for years. In affiliate marketing there is always place for competition.

There are serveral ways of determing what others do.

1. Ask your affiliate manager. Ask your affiliate manager what are other affiliates succesful with and you’ll get some suggestions of that have proven themselves to convert. I usually ask multiple affiliate managers from multiple affiliate networks and I pick the common offer(s) they’re suggesting me.
2. Check Google Trends. Pick an offer you believe would convert and come up with an obvious keyword list which you would promote that offer on. Then go and check the trend. If it’s increasing, it generally means that more and more affiliate marketers are promoting that offer.
3. Network. Communication and networking is another essential part of affiliate marketing. Establish connections with affiliate marketers and ask them what are they running! Some will say, some won’t. As long as you aren’t a lurker and you actually share some informations with them too, they’re going to return the favour.
4. Sign up with many affiliate networks. Most affiliate networks send weekly emails to their affiliates with offers that convert. Sign up with an affiliate network even if you don’t intend to run offers with them just to make sure you’re subscribed to their ‘offers to run’ email

Now go out and there and do it. Pick an offer to run and wait for the next post.