What are Press Releases?
(webmaster related therm) Press releases are articles/news that are posted on various PR (press release) websites. More information on what type of article it is exactly, read next.
How to write one?
A press release is usually written in 2 steps.
1) Describe a subject or a problem. For example: If you have an UFO related website, you can write a quick summary of what UFO’s are, talk a little about the last ones spotted and most important - put a problem. An example of a problem could be that the goverment files most appearences as fake etc.
2) Describe your site and (important!) how your site solves the problem which you mention in the 1st step.
How do Press Releases help?
I hired a PR writer to write and submit my press release to PR websites. How did that help me? Well, I got a couple of relevant backlinks, a little traffic and what was the most important for me - my site isn’t unknown anymore, and it can’t be filed as new as there is information about it available on the net already.
While I don’t say PR ‘boost’ your site’s general trust, it surely is a tiny factor to consider.
