The most important aspect related with SEO or Search Engine Optimisation is Creativity . You just don’t need to put words here and there or use a H1 heading for the sole purpose of optimizing your site based on SEO , where it is not at all necessary . when designing a website for yourself or for someone else , it is not at all important to follow any particular handbook , you just need to think as if you are the search engineer . Note down the things that you will do if you were the search engineer . What all things will you consider ? What all will be your strategies picking up good sites and giving higher page ranks .
Then you design using this methodology . Surely you will be designing your site which will be a SEO optimized one .One thing to be notes is that every search engine adopts a different strategy for ranking websites . So you need not be worried if your site gets listed at the top in one search engine and not in the other . If thats the case then you need to concentrate on some more aspects of your site and tackle them taking your own time , thinking as if you are the search engineer and not the developer who tries to get his website at the top of the rankings .
Its not at all important to follow any specific SEO rules to get into the top of the search engine rankings . You just have to keep in mind that you have a simple and cleanly coded design , well thought-out navigation , well written copy etc . Also , care should be taken when defining meta Tags that help identify relevant keyword phrases. Also , links should be placed at the appropriate places and it should not be over crowded .
Its important to note that simply getting ranked in the search engines isn’t always enough . The site should be full of useful marketing keywords that are eye catching and at the same time it should have the potential to increase the sales for the products and services that you are advertising in your site .
