As we all know, SEO is a vital part of a websites’ living. There are some common myths about SEO which I am going to list today. I have compiled a list with a short description having 5 myths.
1) Sites must use meta tags to rank high in SE’s
Because of the past history of meta tag abuse, major search engines like Google do not place much importance on meta tags. Properly inserted meta tags won’t hurt a page’s ranking, but it won’t help it much, either.
2) Multiple domain addresses
Some businesses build mirror sites and park them at URLs similar to their original web site. This is actually very harmful to a web site page ranking. Many major search engines penalize mirror web sites. Google refuses to list web sites with identical content. There is also additional costs and web site maintenance that makes this strategy ineffective and expensive.
3) Permanent high rankings
There isn’t anyway to guarantee top search engine placement indefinitely. Search engine results are calculated using an algorithm and the constant addition of result in a regular shifting of page rankings. A correctly optimized page will benefit from placement near the top of the search engine results, but the placement can vary by as much as five to seven places.
4) Submitting to SE’s gives a higher ranking
Submitting web sites to search engines is free and it is easy to do. Submitting a site to search engines isn’t enough to guarantee a high page rank. A web site page will still need to have appropriate keywords and keyword density.
5) Flash objecs (headers, banners etc.) hurt the rankings
This is not true. Web sites that have an over reliance on Flash and don’t concentrate on good, keyword rich web copy do have a hard time gaining high search engine rankings. Flash should be used judiciously to create visual appeal, but not to the exclusion of text and keywords.
